Language workers and the practice of language management

Purpose – The purpose of this paper is to demonstrate how language workers' perceived organisational distances and professional constellations affect their assessment of a language initiative and thereby underline the importance of micro‐level factors to the implementation of a corporate policy.Design/methodology/approach – An exploratory study based on qualitative research interviews.Findings – Language workers' different experiences are explained with reference to respondents' organisational position, work function, and role in the language initiative. This highlights a lack of consensus between respondents from corporate communications, branding and management and those representing production and development units.Research limitations/implications – The focus is exclusively on language workers at the principal site of a Danish multinational. New research is required to apply the findings to other sites or professional groupings.Practical implications – The research is useful in highlighting the need t...

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