Performance in Sharing Economy: Evidence from Room-Sharing Service

Under the rapid development of sharing economy, performance is important for the prosperity of this innovative commercial model. However, the performance in sharing economy is less discussed in the academic field. Revenue and occupancy rate are widely applied as two ideal measures of performance in hospitality market. This study tries to fill the research gaps with both two measurements. Based on cue utilization theory, we explored the influence of listing cues and host cues on performance of listings and hosts in a representative Chinese room-sharing platform--XiaoZhu.com. The findings indicate that both listing and host cues have significant effects on performance. It’s expected that this study discusses a number of implications and makes contributions for researchers and practitioners.

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