Hotel social media metrics: The ROI dilemma
暂无分享,去创建一个
[1] Jim Sterne,et al. Social Media Metrics: How to Measure and Optimize Your Marketing Investment , 2010 .
[2] Natalie Mizik,et al. The Theory and Practice of Myopic Management , 2009 .
[3] W. Kim,et al. The impact of social media reviews on restaurant performance: The moderating role of excellence certificate , 2016 .
[4] John W. Creswell,et al. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches , 2010 .
[5] Andreas Liebrich,et al. Do Social Media Investments Pay Off?: Preliminary Evidence from Swiss Destination Marketing Organizations , 2016, ENTER.
[6] D. Hoffman,et al. Toward a Deeper Understanding of Social Media , 2012 .
[7] P. Ngobo,et al. Is customer satisfaction a relevant metric for financial analysts? , 2011, Journal of the Academy of Marketing Science.
[8] Patricia J. Guinan,et al. Marketing Using Web 2.0 , 2008, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008).
[9] L. Ryals. Determining the indirect value of a customer , 2008 .
[10] O. Blanchard,et al. Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization , 2011 .
[11] Marcia W. DiStaso,et al. How public relations executives perceive and measure the impact of social media in their organizatio , 2011 .
[12] Heejun Lee,et al. Projecting service quality: The effects of social media reviews on service perception , 2018 .
[13] Woo Gon Kim,et al. Social media review rating versus traditional customer satisfaction , 2017 .
[14] M. Kizildag,et al. What do we know about social media and firms’ financial outcomes so far? , 2017 .
[15] C. Anderson. The Impact of Social Media on Lodging Performance , 2012 .
[16] Yoram Wind,et al. A Plan to Invent the Marketing We Need Today , 2008 .
[17] R. Stebbins. Exploratory research in the social sciences , 2001 .
[18] N. L. Romero. ROI. Measuring the social media return on investment in a library , 2011 .
[19] Trends affecting social media: implications for practitioners and researchers , 2015 .
[20] M. Marshall. Improving quality in general practice: qualitative case study of barriers faced by health authorities , 1999, BMJ.
[21] K. MacKay,et al. Social media usage in hotel human resources: recruitment, hiring and communication. , 2015 .
[22] A. Strauss,et al. The discovery of grounded theory: strategies for qualitative research aldine de gruyter , 1968 .
[23] Christian Homburg,et al. Customer Satisfaction, Analyst Stock Recommendations, and Firm Value , 2010 .
[24] K. Harris. Calculating ROI for training in the lodging industry: where is the bottom line? , 2007 .
[25] Eleni Michopoulou,et al. Performance measures of net-enabled hypercompetitive industries: The case of tourism , 2008, Int. J. Inf. Manag..
[26] Efthymios Constantinides,et al. Foundations of Social Media Marketing , 2014 .
[27] Dimitrios Buhalis,et al. Social Media Return on Investment and Performance Evaluation in the Hotel Industry Context , 2015, ENTER.
[28] Matthew R. Haney,et al. “Like” and “Check-in”: how hotels utilize Facebook as an effective marketing tool , 2013 .
[29] Katherine N. Lemon,et al. Return on Marketing: Using Customer Equity to Focus Marketing Strategy , 2004 .
[30] Rob Law,et al. Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014 , 2018 .
[31] Stephan Dahl,et al. Social Media Marketing: Theories and Applications , 2015 .
[32] James D. Lenskold. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability , 2003 .
[33] Alexandros Paraskevas,et al. Planning Research in Hospitality and Tourism , 2015 .
[34] Tugay Arat,et al. The Role of Social Media in Tourism , 2016 .
[35] Mehmet Ali Köseoglu,et al. Revisiting the link between business strategy and performance: Evidence from hotels , 2018, International Journal of Hospitality Management.
[36] Renata Tesch,et al. Qualitative research : analysis types and software tools , 1990 .
[37] Vincent O'Connell,et al. Empirical evidence of the stock market's (mis)pricing of customer satisfaction , 2009 .
[38] J. Deighton,et al. Interactivity's Unanticipated Consequences for Marketers and Marketing , 2009 .
[39] Ceridwyn King,et al. Enhancing internal communication to build social capital amongst hospitality employees – the role of social media , 2016 .
[40] Avinash Kaushik,et al. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity , 2009 .
[41] Ajay Aluri,et al. The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement. , 2015 .
[42] R. Rust,et al. The Path to Customer Centricity , 2006 .
[43] Tim Ambler,et al. Assessing marketing performance: don't settle for a silver metric , 2008 .
[44] C. K. Prahalad,et al. The New Age of Innovation: Driving Cocreated Value Through Global Networks , 2008 .