Computer game marketing bias

However, a large portion of the population has been excluded from the action in this gaming boom. Most available video and computer games are created and marketed for boys. Some major competitors are beginning to create ``gender neutral'' games to target a larger market. A very few companies, such as Girl Games, American Laser Games and Mattel, are beginning to gamble on the consumer potential of the female gender. However, the creation of better games is not enough. The home environment is going to have to change, as are current consumer marketing strategies.