SNS flow, SNS self-disclosure and post hoc interpersonal relations change: Focused on Korean Facebook user

This study empirically investigates how the flow experiences when using SNS have impacted SNS interaction and interpersonal relationships. Using a survey of Facebook users, this study examines how the SNS flow as an intrinsic motivation have an impact on the self-disclosure on SNS and the post hoc interpersonal relations changes after using SNS. In addition, this study examines the moderating effect, how these relationships are affected by times which people spent in using mobile media for SNS. The survey was conducted for 263 users on two SNS communities in Korea from June 20 to July, 2012. As a result of this study, SNS flow has a close relationship with the increase of self-disclosure on SNS and impacts the post hoc interpersonal relations change positively. In addition, the result shows the positive effect between the self-disclosure on SNS and the post hoc interpersonal relations change. The result supports the interpersonal relationships are changed positively when SNS flow as an intrinsic motivation is incorporated with self-disclosure on SNS as an extrinsic motivation. Furthermore the result of moderating effect shows that the mobile SNS use impacts the relationship between the SNS flow and the self-disclosure on SNS.

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