A Business Model Design for the Strategic and Operational Knowledge Management of a Port Community

The community modality how middle and small size ports work, consists of a group of associative enterprises and logistic chains. In order to optimize the efficiency of their activities at both strategic and operational levels, they require a continuous assessment of their knowledge management. Accordingly, this work proposes a business model design for managing a sea port community. Firstly, the mission and the strategic objectives for such a community are defined. Then, the main strategic lines are classified correspondingly to the Balance Scorecard approach, using indicators as: efficiency, operational excellence, profitability, integration, social responsibility, and added value to the environment. Strategic and operational efficiency indicators are designed not only for improving the company and port management but also to gain competitive advantages.