Luxury cars Made-in-China: Consequences for brand positioning

[1]  Boris Bartikowski,et al.  “Seeing is being”: Consumer culture and the positioning of premium cars in China , 2017 .

[2]  T. Eng,et al.  Brand origin and country of production congruity: Evidence from the UK and China , 2016 .

[3]  I. Phau,et al.  Conceptualizing Country-of-Ingredient Authenticity of Luxury Brands , 2016 .

[4]  A. Diamantopoulos,et al.  Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective , 2016 .

[5]  Helena F. Allman,et al.  Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type , 2016 .

[6]  Peter R. Magnusson,et al.  The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning , 2016 .

[7]  R. Batra,et al.  An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect , 2015 .

[8]  J. Steenkamp.  How global brands create firm value: the 4V model , 2014 .

[9]  Brian R. Chabowski,et al.  A bibliometric analysis of the global branding literature and a research agenda , 2013 .

[10]  Xiaoling Guo.  Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries , 2013 .

[11]  A. Diamantopoulos,et al.  The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success , 2013 .

[12]  Bernhard Swoboda,et al.  The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers , 2012 .

[13]  C. Wang,et al.  Country image, product image and consumer purchase intention: Evidence from an emerging economy , 2012 .

[14]  Barton A. Weitz,et al.  Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ , 2012 .

[15]  Ayşegül Özsomer.  The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness , 2012 .

[16]  Adamantios Diamantopoulos,et al.  Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay , 2012 .

[17]  Peter R. Magnusson,et al.  Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective , 2012 .

[18]  Steven A. Murphy,et al.  Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing , 2011 .

[19]  Peter R. Magnusson,et al.  “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters , 2011 .

[20]  Jean-Claude Usunier.  The shift from manufacturing to brand origin: suggestions for improving COO relevance , 2011 .

[21]  D. Merunka,et al.  Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality , 2011 .

[22]  Edwin J. Nijssen,et al.  Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning , 2011 .

[23]  Wayne D. Hoyer,et al.  Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self , 2011 .

[24]  Bashar S. Gammoh,et al.  Consumer culture brand positioning strategies: an experimental investigation , 2011 .

[25]  Piyush Sharma.  Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness , 2011 .

[26]  M. Hui,et al.  Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications , 2010 .

[27]  R. Bagozzi,et al.  Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect , 2010 .

[28]  Shintaro Okazaki,et al.  Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers , 2010 .

[29]  Mark F. Toncar,et al.  The effects of the country of brand and the country of manufacturing of automobiles , 2010 .

[30]  Y. Trope,et al.  Construal-level theory of psychological distance. , 2010, Psychological review.

[31]  M. Akaka,et al.  Global brand positioning and perceptions , 2010 .

[32]  A. Diamantopoulos,et al.  Advancing the country image construct , 2009 .

[33]  A. Diamantopoulos,et al.  Consumer cosmopolitanism: Review and replication of the CYMYC scale , 2009 .

[34]  Nicolas Papadopoulos,et al.  Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes , 2009 .

[35]  S. Czellár,et al.  The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale , 2009 .

[36]  Ayşegül Özsomer,et al.  Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework , 2008 .

[37]  A. Diamantopoulos,et al.  Brand Origin Identification by Consumers: A Classification Perspective , 2008 .

[38]  Jean-Claude Usunier,et al.  Product Ethnicity: Revisiting the Match between Products and Countries , 2007 .

[39]  R. Pappu,et al.  Country image and consumer-based brand equity: relationships and implications for international marketing , 2007 .

[40]  J. Steenkamp,et al.  Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences , 2006 .

[41]  Subhash Sharma,et al.  Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations , 2005 .

[42]  George Y. Bizer,et al.  Self‐Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration , 2005 .

[43]  Michel Laroche,et al.  The influence of country image structure on consumer evaluations of foreign products , 2005 .

[44]  R. Belk,et al.  CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS , 2004 .

[45]  J. Quelch,et al.  How global brands compete. , 2004, Harvard business review.

[46]  Michael K. Hui,et al.  Symbolic Value of Foreign Products in the People's Republic of China , 2003 .

[47]  Nicolas Papadopoulos,et al.  Country equity and country branding: Problems and prospects , 2002 .

[48]  Peeter W. J. Verlegh,et al.  A review and meta-analysis of country-of-origin research , 1999 .

[49]  Dana L. Alden,et al.  Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture , 1999 .

[50]  R. Peterson,et al.  A Meta-Analysis of Country-of-Origin Effects , 1995 .

[51]  G. Gorn,et al.  An Experiment on the Salience of Country-of-Origin in the Era of Global Brands , 1993 .

[52]  M. Roth,et al.  Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects , 1992 .

[53]  Vern Terpstra,et al.  Country-of-Origin Effects for Uni-National and Bi-National Products , 1988 .

[54]  Chin Tiong Tan,et al.  The impact of cultural patterns on cognition and intention in Singapore. , 1987 .

[55]  P. Homer,et al.  Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective , 1985 .

[56]  J. Gutman.  A Means-End Chain Model Based on Consumer Categorization Processes , 1982 .

[57]  C. Insko,et al.  Anticipated Interaction and the Similarity-Attraction Effect* , 1974 .

[58]  N. Anderson.  Integration theory and attitude change. , 1971 .

[59]  GiiUz Ger.  The Development of Consumer Desire in Marketizing and Developing Economies : The Cases of Romania and Turkey , 2012 .

[60]  Norbert Schwarz,et al.  Mental Construal Processes: The Inclusion/Exclusion Model. , 2007 .

[61]  R. Batra,et al.  How perceived brand globalness creates brand value , 2002 .

[62]  V. Ramaswamy,et al.  Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries , 2000 .

[63]  Susan T. Fiske,et al.  Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. , 1986 .

[64]  Eleanor Rosch,et al.  Principles of Categorization , 1978 .