Sustaining Innovation is Challenge for Incumbents

OVERVIEW: In today's competitive environment, the ability of an organization to innovate is paramount. While most organizations have flashes or spurts of innovation, only a handful have been able to innovate on a continuous and sustained basis. This paper surveys the challenges faced by firms when trying to build sustainable innovation programs. These findings have been derived from an examination of innovation programs in over 30 organizations in North America, Europe and Asia.