CAD Challenges for Leading-Edge Multimedia Designs

Multimedia designs are among the most complex leading-edge integrated circuits that are made today. In this session, CAD architects for three industry-leading multimedia products will discuss new challenges that arise across the CAD flow — from system and architecture level through physical implementation - as we approach billion-transistor devices. The first talk will focus on system-level specification and codesign of embedded software for a multimedia processor. The second talk will discuss new time and space challenges for verification methodologies, which must be met to address the requirements of graphics processor time-to-market pressures. The third talk will discuss CAD challenges unique to a pioneering high-speed, multi-core processing engine for gaming and entertainment platforms.