Establishing China's First UX Master Program Based on Applied Psychology Perspective

Many methods have illustrated to demonstrate how the user experience (UX) influenced on our lives. The notion of UX is much more complicated since it has combined psychologists, social and physiological concepts. However, only a few universities and institutions in China have established the discipline that combined UX and psychology. This paper presents a different perspective of promoting combination of user experience and applied psychology. Based on the talents cultivation of User Experience, Master of Applied Psychology of the Faculty of Psychology at Beijing Normal University is the successful program from the psychological perspective. An additional reason of establishing this program is to cultivate professional talents who have great capability on psychological experiments and analytical methods in Human Computer Interaction (HCI) and User Experience (UX) field.