Energy Conservation Options for Canada: A Nationwide Survey of Consumer Opinion
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During the past decade a considerable number of studies have increased our understanding of consumer behavior in relation to energy use and conservation. A criticism of the early work has been its lack of direct relevance to policy makers under pressure to develop and implement programs to reduce energy consumption. This study provides a link between existing research knowledge and the need for policy formulation guidelines. Data were obtained from a nationwide sample of 1,451 Canadian households concerning the acceptability of selected programs designed to reduce energy consumption in the consumer sector. Respondents also provided judgments concerning the desirability of a broad range of approaches to consumer energy conservation. The findings revealed that consumers are more willing to accept conservation initiatives which are non-coercive and informational in nature. Information and labelling programs, minimum efficiency standards, home audit programs, and financial grants/tax incentives were the specific initiatives rated most acceptable.
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