The Generate-Test Model of Store Choice

An empirical comparison of the predictive ability of four different choice models -- additive, lexicographic, lexicographic semiorder, conjunctive -- suggests that shoppers decide among alternative supermarkets in a conjunctive fashion and that the supermarkets are first ordered according to their spatial proximity to the shopper. This process of conjunctive choice among spatially ordered alternatives is called a generate-test model of store choice.

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