Content matters: analysis of a website redesign

Purpose – To examine the redesign of an academic archive and manuscript repository's fourth‐generation website.Design/methodology/approach – A review of the process used by a task force to revamp a website, including determining the goals of the site, its main features, audiences, vendor and software selection, relationship to the parent institution's design guidelines, and user testing results.Findings – Only with the cooperative effort of staff, interested outside parties, and users will web redesigns be worthwhile efforts that translate into sites with depth and meaning.Originality/value – Article provides background information and analysis of a series of website redesigns.