The Semantic Environment: Heuristics for a Cross-Context Human-Information Interaction Model

This chapter introduces a multidisciplinary holistic approach for the general design of successful bridge experiences as a cross-context human–information interaction model. Nowadays it is common to interact through a number of different domains in order to communicate successfully, complete a task, or elicit a desired response: Users visit a reseller’s web site to find a specific item, book it, then drive to the closest store to complete their purchase. As such, one of the crucial challenges user experience design will face in the near future is how to structure and provide bridge experiences seamlessly spanning multiple communication channels or media formats for a specific purpose.

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