Affordable and sustainable patient access to personalised medicine 1 . The promise of personalised medicine

PM has the potential to optimize the delivery and dosing of treatments so patients can receive the most benefit at the least amount of risk and harm, eliminating both the unnecessary side effects of toxic treatments such as chemotherapy and the delays associated with the “trial-and-error” process that many patients endure to obtain the correct diagnosis and treatment for their condition. And when personalized therapies prove more effective or present fewer side effects, patients may be more likely to adhere to their treatments for longer. PM, which is at the cutting edge of innovation, has started to feed into better health outcomes and a more efficient utilization of scarce healthcare resources.