the 21st

: Purpose of this paper The proliferation of electronic information via the Web has witnessed the unique characteristics of information distend yet further. With such seismic developments occurring in such a short period of time, it seems prudent to once again consider the very nature of information and to assess whether this accelerated growth has implications for the work of the informatics community and our information society. Design/methodology / approach The paper begins by revisiting and refreshing the unique characteristics of information via a reappraisal of the relevant literature. These characteristics are then contextualised within the New Economy and traditional economic theory. Once these unique characteristics have been examined, the author discusses how the nature of information in the 21 st century presents the informatics community with new and difficult challenges. Findings The challenges posed by the unique nature of information demand a definite response on the part of the informatics community, including the creation of innovative new models to accommodate and check information’s inherent characteristics. Additionally, as the nature of information evolves yet further and ICT innovations accelerate, evermore adaptable skills will be required by the end user in order that value be derived from information. Practical implications (if applicable) Outcomes and conclusions addressed in the paper may inform the informatics community generally, but will specifically inform the practice of information managers and librarians, and may assist them in arriving at holistic decisions with respect to service provision. What is original/value of paper The paper is a contribution to the debate on the precise nature of information and offers new perspectives on how the informatics community should view information in the 21 st century.