WAYS OF EFFECTIVE DEVELOPMENT: THE CASE OF THE

This paper demonstrates how ways and means of effective development can be determined by analysis and benchmarking tools. It contains the results of efficiency study of Ukrainian tobacco companies, defining their key factors and growth potential to identify ways of improving the industry performance. A few key factors are examined for their impact on efficiency. Using analysis and international benchmarking the essential potential to reduce various inputs that provide considerable gain to the companies and enhance industry efficiency is determined. The recommendations that may be practicable for companies' management, present and potential investors, proprietors and regulative public authority are made.

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