论文信息 - Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character

Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character

The historical trend in other-directedness, predicted by Riesman's theory of social character, is examined through a content analysis of 30 years of advertising that appeared in the Ladies' Home Journal and Popular Science magazines. Overall, the results of this trend analysis provide some support for Riesman's theory, especially in the case of a male-oriented publication.

G. Zinkhan | Ali Shermohamad

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