PRACTICAL STRATEGIES TO REDUCE THE AMOUNT OF PAPER CONSUMPTION: A STUDY ON IRANIAN PAPER INDUSTRY

Nowadays, paper is considered one of the most important indicators in promoting knowledge and thought and resolving cultural and everyday needs of people in developing countries. On the one hand, in today's world the development of information technology has resulted in changing service levels in the cyberspace, and on the other, the paper market has been stagnant. But in developing countries such as Iran, due to lack of technological progress, the level of paper consumption is high. Meanwhile, lack of funds, effective policies, and sufficient influential interest in administrative and policy making institutions, the development of electronic services cannot meet public needs. Also, currency fluctuations and paper price increases have caused the cultural sector to face economic difficulties in promoting and developing this field. However, the present article, In addition to electronic services, addresses approaches such integration of newspapers and press, taking taxes for failures in providing distance services and paper-based advertising, determining circulation ceiling, and recycling and relying on supporting of the paper production, and so on. This applied research was conducted on collected data from previous studies and formal and informal statistics to create practical and effective strategies to control the paper consumption and pass through the optimal path with respect to the high volume of its import.