BUSINESS AND RESIDENTIAL PERCEPTIONS OF A PROPOSED RAIL STATION: IMPLICATIONS FOR TRANSIT PLANNING

This study reports results of a survey of the differences in attitudes and perceptions between residents and business owners residing or operating in close proximity to the Metropolitan Atlanta Rapid Transit Authority (MARTA) North Line in Atlanta, Georgia. The major goals of the survey were to: identify the relative importance of MARTA's environmental, social, and economic impacts as perceived and anticipated by residents and business persons; estimate the extent to which factors, other than MARTA, influence citizens' perceptions of transit construction and service; provide a basis of information against which future surveys can be gaged in order to obtain attitudinal changes about the impacts of MARTA and transit service.