Brian Parkes, Designer makers - prototyping an idea

Brian Parkes, CEO of the JamFactory in Adelaide discusses the challenges of managing the JamFactory in aiming to nurture entrepreneurial designer makers embedded in craft traditions.�Parkes discusses the relationship between craft and design, especially the 'prototype as idea', as a meeting place between craft and design.�Parkes explores recent examples from the JamFactory of prototyping exercises with very different outcomes and learning experiences.�The JamFactory will be at Design-Made-Trade at the Victorian State of Design Festival in July 2011 to promote their unique training program and to showcase new JamFactory branded products, a combination of crafting and design.