System for purchase and delivery of entitlement in iptv broadcast system, and method thereof

Receive permission purchase and delivery devices in the IPTV broadcasting system according to the present invention, the pay-TV being provided content list to the buyer to select the forwarding destination content, IPTV broadcast services received permission for the subscriber list available to the buyer on delivery target content It received permission to study the environment Buying (entitlement) to receive, select one or more received permission to pass delivery target subscriber; Receiving rights to buy rights generation unit receives the environment study received from the input information on the transfer target contents for generating the reception rights for the broadcast content; And receives permission delivery target subscriber having received transmission permission transmitted to the IPTV set-top box that receives the transmission permission to the received rights object for a subscriber to the forwarding destination can be based on information about the call. IPTV, set-top boxes, content, receive rights, services, DCAS, conditional access