Satisfied customers: Profitable customer relationships: Pharmaceutical marketing: How pharmaceutical sales representatives can achieve economic success through relationship management with settled general practitioners—an empirical study
暂无分享,去创建一个
[1] Michael W. Lowenstein. Customer Retention : An Integrated Process for Keeping Your Best Customers , 1995 .
[2] A. Woodside,et al. Linking service quality, customer satisfaction, and behavioral intention. , 1989, Journal of health care marketing.
[3] C. Fornell,et al. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden , 1994 .
[4] A. Parasuraman,et al. SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .
[5] C. Fornell. A National Customer Satisfaction Barometer: The Swedish Experience: , 1992 .
[6] Thomas O. Jones,et al. Why Satisfied Customers Defect , 1996 .