Establishing an Educational Game Development Model: From the Experience of Teaching Search Engine Optimization

Thisarticledescribeshowdifferentliteratureshavesuggestedthepositiveroleofeducationalgames instudents’learning,butitcanbehardtofindanexistinggameforstudentlearning.Somelecturers maytrytodevelopagamefortheircourses,buttherewerenotmanyeffectivemodelsforeducational boardgamedevelopment.Theauthorshaveformedateamfordevelopingagamewiththepurpose ofteachingSearchEngineOptimization(SEO)inanundergraduatecourse,andobservedthedesign meetingsandthegametrialsessions.Theyhavedevelopedaspiraleducationalgamedevelopment modelbasedontheobservationandthegamedeliverable,andhaveprovidedothersuggestionsfor developingeducationalgamesbasedonthestudents’anddesigners’feedback. KEywORDS Board Game, Case Study, e-Marketing, Game-Based Learning, Information Systems Education, Serious Game Development Model, Serious Games Design

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