Diagnosing Competition: Developments and Findings

[1]  Dick R. Wittink,et al.  Commercial use of conjoint analysis in Europe: Results and critical reflections , 1994 .

[2]  S. Chan Choi,et al.  Game theoretic derivations of competitive strategies in conjoint analysis , 1993 .

[3]  D. Wittink,et al.  Diagnosing competitive reactions using (aggregated) scanner data , 1992 .

[4]  Ken G. Smith,et al.  Action characteristics as predictors of competitive responses , 1992 .

[5]  George S. Day,et al.  Learning about markets , 1991 .

[6]  Dick R. Wittink,et al.  Testing Causality Between Marketing Variables Using Scanner Data , 1991 .

[7]  Paul E. Green,et al.  Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice , 1990 .

[8]  H. Thomas,et al.  THE LINKAGE BETWEEN STRATEGY, STRATEGIC GROUPS, AND PERFORMANCE IN THE U.K. RETAIL GROCERY INDUSTRY , 1990 .

[9]  H. Thomas,et al.  Taxonomic Mental Models in Competitor Definition , 1990 .

[10]  W. DeSarbo,et al.  Product Positioning Under Price Competition , 1990 .

[11]  S. Jain Marketing Planning and Strategy , 1990 .

[12]  Marc Vanhuele,et al.  Specification and empirical evaluation of a cluster-asymmetry market share model , 1990 .

[13]  Dominique M. Hanssens,et al.  Market Response Models: Econometric and Time Series Analysis , 1989 .

[14]  Philippe Cattin,et al.  Commercial Use of Conjoint Analysis: An Update , 1989 .

[15]  H. Thomas,et al.  Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers Revisited , 1989 .

[16]  H. Gatignon,et al.  Competitive Reactions to Market Entry: Explaining Interfirm Differences , 1989 .

[17]  W. T. Robinson Marketing Mix Reactions to Entry , 1988 .

[18]  Dominique M. Hanssens,et al.  Modeling Asymmetric Competition , 1988 .

[19]  George S. Day,et al.  Assessing Advantage: A Framework for Diagnosing Competitive Superiority , 1988 .

[20]  Lee G. Cooper,et al.  Market-Share Analysis , 1988 .

[21]  Peter S. H. Leeflang,et al.  Decomposing sales elasticities on segmented markets , 1988 .

[22]  F. W. Plat,et al.  Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing , 1988 .

[23]  Lee G. Cooper,et al.  Market-Share Analysis: Evaluating Competitive Marketing Effectiveness , 1988 .

[24]  A. Page,et al.  Redesigning product lines with conjoint analysis: How sunbeam does it , 1987 .

[25]  Barton A. Weitz Introduction to Special Issue on Competition in Marketing , 1985 .

[26]  H. Gatignon Competition as a Moderator of the Effect of Advertising on Sales , 1984 .

[27]  D. Aaker Strategic Market Management , 1984 .

[28]  G. Day,et al.  Marketing Theory with a Strategic Orientation , 1983 .

[29]  D. B. Montgomery,et al.  Diagnosing the Experience Curve , 1983 .

[30]  David M. Kreps,et al.  Reputation and imperfect information , 1982 .

[31]  Dominique M. Hanssens,et al.  Market Response, Competitive Behavior, and Time Series Analysis , 1980 .

[32]  Vijay Mahajan,et al.  Strategic Market Planning: Problems and Analytical Approaches , 1979 .

[33]  Larry D. Haugh,et al.  Causality in temporal systems: Characterization and a survey , 1977 .

[34]  D. A. Pierce Relationships-and the Lack Thereof- Between Economic Time Series, with Special Reference to Money and Interest Rates , 1977 .

[35]  Richard F. Vancil,et al.  Strategic planning systems , 1977 .

[36]  L. Haugh Checking the Independence of Two Covariance-Stationary Time Series: A Univariate Residual Cross-Correlation Approach , 1976 .

[37]  P. Naert,et al.  Optimal marketing behavior in oligopoly , 1975 .

[38]  P. Kotler Marketing Management: Analysis, Planning, Implementation and Control , 1972 .

[39]  P. Kotler,et al.  Marketing management : analysis, planning, and control , 1973 .