An Analysis of UX Based on Users' Emotional Intention and Values, Both Expressed Through Twitter Posts

Texts written by users are often used in investigations of their experiences using a system. When users write about texts based on their own decisions, the texts are a rich context for User eXperience (UX) evaluation of such systems due to the users’ spontaneity. Usually, UX goals are evaluated in users’ texts, including their perception about the usability of the system. An UX analysis from the perspective of the user’s emotional intent and the expression of their personal or social values in the posts has not yet been performed. In this chapter, we analyzed the UX reported on users’ Twitter posts relating to these two perspectives. We identified significant correlations calculated from posts that express a particular level of emotional intention of the user and a certain social or personal value. All levels of emotion had a significant relationship with at least 2 of the 12 values analyzed. Results showed that these relationships from texts written by users are useful to analyze the UX of the posts.

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