A model of the executive's decision processes in new product development

Abstract This paper introduces the concept of fuzziness to deal quantitatively with the imprecision of the meaning of the executive's judgment stated in a natural language and presents a model of the executive's decision processes for the new product introduction which contain fuzzy-2 states, fuzzy-2 information systems, fuzzy-2 information signals, fuzzy-2 strategy are presented. The committee decision problem under fuzzy-2 constraints is dealt with.

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