Historical foundations of social effectiveness? Dale Carnegie's principles

Dale Carnegie has been credited as the first to formulate principles of how to work with and through others. With the recent interest in constructs that focus on social effectiveness, one may question whether these new conceptions are distinctly different from the principles Carnegie introduced 70 years ago. The purpose of this paper is to examine the extent to which the latest social effectiveness constructs resonate with the ideas that Dale Carnegie formulated as principles in How to Win Friends and Influence People to demonstrate the timeless significance of this work.

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