Inventuring: Why Big Companies Must Think Small

Chapter 1 Introduction Chapter 2 The Challenge of Growth and Renewal Chapter 3 Business Creation Today Chapter 4 An Agenda for Successful Business Creation Chapter 5 Building a Business Creation System Chapter 6 Selecting Ventures Chapter 7 The Venture Unit Chapter 8 Sense Chapter 9 Start Chapter 10 Seed Chapter 11 Setup Chapter 12 The Corporate Entrepreneur Chapter 13 Becoming Focused about Venturing Chapter 14 Developing an Integrated Approach