论文信息 - Incorporating Group-Level Similarity Judgments in Conjoint Analysis

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

While conjoint analysis has been typically applied to preference-type contexts, it is possible to include similarity judgments in the analysis as well. A procedure is reported for obtaining group-level similarity judgments to describe relationships between real objects and profile descriptions. The method is applied to respondent preferences for vacation sites.

[1] P. Green,et al. Analyzing multivariate data , 1978 .

[2] Paul E. Green,et al. Additive Decomposition of Perceptions Data Via Conjoint Analysis , 1978 .

[3] J. Carroll,et al. A New Measure of Predictor Variable Importance in Multiple Regression , 1978 .

[4] Vithala R. Rao,et al. Conjoint Measurement- for Quantifying Judgmental Data , 1971 .

[5] S. B. Atienza-Samols,et al. With Contributions by , 1978 .

[6] Edgar A. Pessemier,et al. The Dimensions of New Product Planning , 1973 .

[7] Richard M. Johnson. Trade-Off Analysis of Consumer Values , 1974 .

[8] A. E. Maxwell. Canonical Variate Analysis When the Variables are Dichotomous , 1961 .