AD-MAD: Automated Development and Optimization of Online Advertising Campaigns
暂无分享,去创建一个
Creating and monitoring a competitive and cost-effective pay-per-click advertisement campaign through the web-search channel is a resource demanding task in terms of human expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this demonstration we present a prototype and a functional web application for semi- and fully-automated creation, monitoring, and management of cost-efficient pay-per-click campaigns with budget constraints. The prototype is experimentally evaluated on real world Google Ad Words campaigns and shows a promising behavior with regards to campaign performance statistics outperforming systematically the competitive manually created and/or monitored campaigns.
[1] Evgeniy Gabrilovich. Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising , 2011, ECIR.
[2] Michalis Vazirgiannis,et al. Multiword Keyword Recommendation System for Online Advertising , 2011, 2011 International Conference on Advances in Social Networks Analysis and Mining.
[3] M. Vazirgiannis,et al. The Adomaton Prototype : Automated Online Advertising Campaign Monitoring and Optimization , 2012 .