Method and apparatus of providing sim profile for embedded universal integrated circuit card

Disclosed are a method and a device for providing a SIM profile for an eUICC device through an online environment. The method for providing a SIM profile includes the following steps: a step of purchasing a SIM profile, which is provided in an application store, by using a user device capable of accessing the application store; a step of downloading the purchased SIM profile to an eUICC device by using the eUICC device capable of accessing the application store; and a step of installing the SIM profile, which was downloaded to the eUICC device, in the eUICC device. Therefore, a user can purchase a SIM profile by using an online application store, which is operated in various forms, and easily install the purchased SIM profile in an eUICC device. [Reference numerals] (100) eUICC device;(200) User device;(300) Application store;(400) Operator server;(S310) SIM profile;(S320) Request purchase of SIM profile;(S330) Purchased SIM profile;(S340) Install purchased SIM profile;(S350) Request authentication based on installed SIM profile