论文信息 - How marketing scholars might help address issues in resource-based theory - 字舞流文

How marketing scholars might help address issues in resource-based theory

Kozlenkova et al. (Journal of the Academy of Marketing Science2013) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.

Jay B. Barney | J. Barney

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