Web site design for public libraries: a marketing tool for the new millennium

Web site creation and maintenance is becoming commonplace in the community. Individuals, businesses and organisations such as libraries are becoming aware that to have a presence on the ‘Net’ is desirable and even obligatory. Some sites are designed for a broad and often undefined audience, others are aimed at very specific audiences with particular purposes or problems. Library sites often try to do both by attempting to reach the ‘general public’ and specific groups of users.