Application of Multi-target Tracking Technology for Packing Box

Product information is usually printed on the packaging of products in the form of graphics, images or text during the packing process. But the information printed on the packing boxes is difficult to change and cannot provide multiple kinds of data presentation for consumer. With the development of augmented reality technology, we have a new solution for this problem. Based on the analysis of augmented-reality technology and the characteristic of packing box, we adopt a technique that can identify and track multiple target faces at the same time. Thus, the augmented reality based on multi-target tracking technology can be applied to the expression of product information printed on the packing box. The new approach can be used to identify and track six target faces in real time to determine the packing box’s coordinate and rotation angle, then calculate the spatial relationship between virtual information and real packing box. The approach proposed in this paper can provide multiple kinds of presentation for information, which ultimately improve the user experience.