News Values and the Vividness of Information

Cognitive social psychologists have examined the characteristics of information that make it likely to be incorporated into processes of memory, judgment, decision making, and inference. The “vividness” of information is the degree to which it is emotionally engaging, concrete, imagery producing and proximate. Vivid information is most likely to be used in these cognitive processes and also seems to satisfy most requirements for newsworthiness. Journalism practice systematically selects for vivid information, and journalism writing enhances or creates such vividness. It can be argued, however, that vivid information may not be the best information for use in decision making and inference drawing and that overreliance on it can lead to errors of perception and judgment. An example is the colorful but irrelevant personal anecdote. Journalism may select only what is vivid—concrete and personal events, conflict, sensation, and “bad news”—rather than what is truly informative, thereby institutionalizing errors of perception and inference in newswork.