From DTV4ALL to HBB4ALL: Accessibility in European Broadcasting

The European Commission has had an active role in promoting research and development activities in media accessibility. Many projects have been funded in the last decade, and two have been directed to piloting accessibility services for broadcasting. While subtitling has always been identified as the access service par excellence, audio description (AD) has been gaining importance lately. Pilar Orero presents two EU projects, DTV4ALL and HBB4ALL, where media accessibility is the focus. Developments and outcomes in AD are analysed, as well as the possibilities offered for its broadcast from analogue to digital. The last part of the chapter is dedicated to the future of AD in the new media scenario, where the Internet and broadcast converge to offer new hybrid possibilities for production, distribution and interaction.