Guide to Web Content and Design: Eight Steps to Web Site Success

From the Publisher: With his seminal guide to Web site design, award-winning author Roger C. Parker lays out the eight steps to Web site success: planning, content, design, involvement, production, follow-up, promotion, and maintenance. In Roger C. Parker’s Guide to Web Content and Design, Parker argues that the Web is best suited as a marketing and communication medium rather than a playground for designers. According to Parker, graphic design should be utilized as a resource to more effectively deliver a Web site’s message to a targeted audience. Roger C. Parker’s Guide to Web Content and Design touches on the topics of choosing a Web site address, developing quality content, engaging your visitors, promoting your Web site, upgrading existing Web sites, and customer service. Parker’s book reveals the promise of the Web and demonstrates how you can maximize your commercial forays onto the Internet.