Can I Help You? - The Acceptance of Intelligent Personal Assistants

Intelligent personal assistants (IPA) experience increasing popularity. They are designed to make everyday life easier. But for that purpose they monitor their users. This study investigates how the perceived advantages and disadvantages of using an IPA affect its acceptance. In addition, trust in the IPA and trust in the manufacturer are considered as further influencing factors. The results show that the advantages have a higher impact on acceptance than the disadvantages. The influence of trust in the manufacturer affects both the trust in the IPA and the perceived advantages. Trust in the IPA in turn influences the perceived advantages and disadvantages, and acceptance. In order to increase the perceived advantages, manufacturers should increase the range of functions, particularly in the area of house control, and thus increase the acceptance of IPAs. Another positive effect on acceptance is the reduction of perceived disadvantages by building trust in the IPA and the manufacturer.

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