Implementing strategies for digital pay television in Europe: The case of Greece

Abstract This article examines the relationship between public policy-making institutions and market forces active in the advanced communications technology sectors. More particularly it focuses on the attempts made by a national government (Greek), which is a member-state to the European Union, to deploy a National Strategy in view of the challenges set by the global and the European `Information Economy' framework. It follows up the policy process and the decision-making phases that, in spite of aiming at a broader strategy in the general interest, resulted in a precipitate legislation on digital subscription television services alone. In this way the policy-maker, acting under unbearable national and international market pressures, accommodated its policy to narrow and largely extraterritorial market interests.