사회체육 경영,관리,행정,정책 편 : 지역 스포츠이벤트의 경제적 파급효과 분석에 관한 연구
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The purpose of this study was to analyze the economic impact of sports event as a part of sports marketing strategies of local city. To reach the purpose, Index of S city for 6 years - number of the sports events, public investment, survey for consumption, and Input-Output analysis. - were researched. S city held most sports event with 8 in 2001 and invested 14.8 million won. The most investment was 39.6 million won with 4 Sports events in 2003. The Production inducing effect reached 2,019 million won in 2001, 3,054 million won in 2002, 3,091 million won in 2003, 538 million won in 2004, 542 million won in 2005 and 1,548 million won in 2006. The highest income inducing effect was 862 million won in 2002 with 7 sports events, the employment inducing effect was calculated to 95 persons in 2002 and 94 persons in 2003, and the valued-added inducing effect was 1,738 million won in 2002. The most economic effects were higher than the average effects of whole other industries in Gangwondo which imply that the in S city held sports events contribute to regional development and more regional sports marketing.