Application of 3D CAD as a business-level strategy in the mechanical services industry

The crucial role 3D CAD in product design is well established. However, opportunities remain across the industrial sector for harnessing the competitive advantages offered by the adoption of 3D CAD technology. This paper reports on the benefits and advantages gained from the implementation of the technology in the precision mechanical installation/handling sector. Central to this is embedding the capability to develop clear 3D models of handling solutions, integrated with static and dynamic simulation for structural verification. The smooth integration of customer product data has helped to shorten lead times, increase confidence in solutions and reduce costs. Case studies from a KTP programme between Ulster University and MIM (NI) Ltd. are presented to illustrate how the implementation of 3D design has enabled the company to win higher value-added business, has helped differentiate itself from its competitors and establish itself as a market leader in this sector.