Analyzing Single and Multiple Customer Order Decoupling Point Positioning based On Customer Value: A Multi-Objective approach

Abstract First step for the implementation of MC is to determine the desired level of product variety offered to customers (or customization degree). The right decision on the position of Customer Order Decoupling Point (CODP) is critical to determine the level of customization.. In this model, we develop two objective bases on company's profit and customer values perceived and analyze impacts single-CODP and multiple-CODP on product variety with trade offing among two proposed objective under service time constraint. We validate the model through a case.

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