Automobile Replacement: A Dynamic Structural Approach

This paper specifies and estimates a structural dynamic model of consumer demand for new and used durable goods. Its primary contribution is to provide an explicit estimation procedure for transaction costs, which are crucial to capturing the dynamic nature of consumer decisions. In particular, transaction costs play a key role in determining consumer replacement behavior in both primary and secondary markets for durable goods. The unique data set used in this paper has been collected by the Italian Motor Registry and covers the period from 1994 to 2004. It includes information about sales dates for individual cars over time as well as the initial stock of cars in the sample period. Identification of transaction costs is achieved from the variation in the share of consumers choosing to hold a given car type each period, and from the share of consumers choosing to purchase the same car type that period. Specifically, I estimate a random coefficients discrete choice model that incorporates a dynamic optimal stopping problem in the spirit of Rust (1987). I apply this model to evaluate the impact of scrappage subsidies on the Italian automobile market in 1997 and 1998.

[1]  Hideo Konishi,et al.  Existence of Stationary Equilibrium in the Markets for New and Used Durable Goods , 2002 .

[2]  Andrew Sweeting,et al.  Dynamic Product Repositioning in Differentiated Product Markets: The Case of Format Switching in the Commercial Radio Industry , 2007 .

[3]  Jerome Adda,et al.  Balladurette and Juppette: A Discrete Analysis of Scrapping Subsidies , 1997, Journal of Political Economy.

[4]  Steven T. Berry,et al.  Voluntary Export Restraints on Automobiles: Evaluating a Strategic Tradepolicy , 1995 .

[5]  Steven T. Berry,et al.  Automobile Prices in Market Equilibrium , 1995 .

[6]  Pasquale Schiraldi Second-Hand Markets and Collusion by Manufacturers of Semidurable Goods , 2009 .

[7]  Craig B. Borkowf,et al.  Random Number Generation and Monte Carlo Methods , 2000, Technometrics.

[8]  Amil Petrin Quantifying the Benefits of New Products: The Case of the Minivan , 2001, Journal of Political Economy.

[9]  I. Hendel,et al.  Interfering with Secondary Markets , 1999 .

[10]  J. Gentle Random number generation and Monte Carlo methods , 1998 .

[11]  Simon P. Anderson,et al.  Price discrimination via second-hand markets , 1994 .

[12]  Winand Emons,et al.  The Market for Used Cars: A New Test of the Lemons Model , 2002 .

[13]  Dmitriy Stolyarov,et al.  Turnover of Used Durables in a Stationary Equilibrium: Are Older Goods Traded More? , 2002, Journal of Political Economy.

[14]  Harikesh S. Nair,et al.  Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants , 2004 .

[15]  Steven T. Berry Estimating Discrete-Choice Models of Product Differentiation , 1994 .

[16]  Thomas W. Gilligan Lemons and Leases in the Used Business Aircraft Market , 2003, Journal of Political Economy.

[17]  I. Hendel,et al.  Measuring the Implications of Sales and Consumer Stockpiling Behavior , 2002 .

[18]  Alessandro Lizzeri,et al.  Adverse Selection in Durable Goods Markets , 1997 .

[19]  R. Hahn An Economic Analysis of Scrappage , 1995 .

[20]  Matthew Shum,et al.  Durable-goods oligopoly with secondary markets: the case of automobiles , 2007 .

[21]  Aviv Nevo A Practitioner's Guide to Estimation of Random‐Coefficients Logit Models of Demand , 2000 .

[22]  George Tauchen,et al.  Finite state markov-chain approximations to univariate and vector autoregressions , 1986 .

[23]  Matthew T. Clements,et al.  Indirect Network Effects and the Product Cycle: Video Games in the U.S., 1994-2002 , 2004 .

[24]  Matthew T. Clements,et al.  Indirect Network Effects and the Product Cycle: Video Games in the U.S., 1994-2002 , 2004 .

[25]  John Rust Optimal Replacement of GMC Bus Engines: An Empirical Model of Harold Zurcher , 1987 .

[26]  Steven Berry,et al.  The Pure Characteristics Demand Model , 2007 .

[27]  Brett R. Gordon A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry , 2009, Mark. Sci..

[28]  John Rust,et al.  Stationary Equilibrium in a Market for Durable Assets , 1985 .

[29]  Marc Rysman,et al.  Dynamics of Consumer Demand for New Durable Goods , 2007 .

[30]  P. Goldberg Product Differentiation and Oligopoly in International Markets: The Case of the U.S. Automobile Industry , 1995 .

[31]  Juan Esteban Carranza Demand for Durable Goods and the Dynamics of Quality , 2006 .

[32]  Steven Berry,et al.  Differentiated Products Demand Systems from a Combination of Micro and Macro Data: The New Car Market , 1998, Journal of Political Economy.

[33]  Juan Esteban Carranza,et al.  Estimation of demand for differentiated durable goods , 2006 .

[34]  D. McFadden Conditional logit analysis of qualitative choice behavior , 1972 .

[35]  John A. Nelder,et al.  A Simplex Method for Function Minimization , 1965, Comput. J..

[36]  T. Bresnahan Departures from marginal-cost pricing in the American automobile industry: Estimates for 1977–1978 , 1981 .

[37]  T. Magnac,et al.  Identifying Dynamic Discrete Decision Processes , 2002 .

[38]  T. Bresnahan Competition and Collusion in the American Automobile Industry: The 1955 Price War , 1987 .

[39]  Harikesh S. Nair,et al.  Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants , 2004 .

[40]  Steven Berry,et al.  Voluntary Export Restraints on Automobiles: Evaluating a Trade Policy , 1999 .

[41]  Jeremy T. Fox,et al.  Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation , 2009 .

[42]  K. Train,et al.  Forecasting new product penetration with flexible substitution patterns , 1998 .