EDGE: A Simulation Game to Change How We Teach and Learn Analytics

In this document we describe and showcase EDGE (Educational Data Game Experience), a simulation game developed in the field of analytics. EDGE is designed to help participants apply and consolidate different data analytics concepts in a realistic setting. It places participants in a scenario where they will be working on a fundraising campaign for a charitable foundation with a million members. Students will have to decide which members to target for a possible donation. The simulation game provides pedagogical flexibility so that it could be used in classes of different levels (e.g., UG, MBA) and with students with varying levels of statistical knowledge and competency.