Brand Obama
暂无分享,去创建一个
[1] Phillip B. Niffenegger. STRATEGIES FOR SUCCESS FROM THE POLITICAL MARKETERS , 1988 .
[2] Murray Edelman,et al. Politics as Symbolic Action. , 1973 .
[3] P. Kotler. Overview of Political Candidate Marketing , 1975 .
[4] D. Rubenstein. The Mirror of Reproduction , 1989 .
[5] S. Levy,et al. Broadening the concept of marketing. , 1969, Journal of marketing.
[6] Dominic Wring,et al. Reconciling marketing with political science: Theories of political marketing , 1997 .
[7] P. Howard. Deep Democracy, Thin Citizenship: The Impact of Digital Media in Political Campaign Strategy , 2005 .
[8] David M. Reid,et al. Marketing the Political Product , 1988 .
[9] N. O'shaughnessy,et al. Political marketing management and theories of democracy , 2009 .
[10] Sidney J. Levy,et al. Buying is Marketing Too! , 1973 .
[11] W. Copulsky. Ready, Fire, Aim: Explaining an Entrepreneurial Strategy for New Products , 1989 .
[12] L. Leonini. THE CONSUMER SOCIETY , 2011 .
[13] J. Baudrillard. Simulacra and Simulation , 1981 .
[14] Murray Edelman,et al. Constructing the political spectacle , 1989 .
[15] B. Newman. The Marketing of the President: Political Marketing as Campaign Strategy , 1993 .