INVESTIGATION OF FACTORS SIGNIFICANTLY AFFECTING CHILD SEAT BELT USAGE

The State of Victoria has enforced seat belt legislation for the past decade and at the same time carried out a large scale public education campaign. One significant group, children under 14 yr of age, within the population has not changed its seat belt usage behaviour. The paper discusses why the non-usage occurs and concludes that public education campaigns alone do not significantly affect behaviour. The two year project is the only reported seatbelt research where both the user's observed behavior and attitudinal statements were collected and matched.

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