The Application of the Theories of Image Shade and Image Double in the Development of Tourism Area——Take Heizhugou as an Example

The theories of tourism zone image shade and image double is the key to analyses the relationships between two or more tourism zones.The author introduces the theories of tourism zone image shade and image double in this article.By analyzing these theories,he defines Heizhugou,a tourist attraction,an image orientation as of jade in Buddhism capital,Bermuda of China.Finally the author offers some constructive suggestions as well as strategies to the future exploitation of Heizhugou tourism.