The Oxford Handbook of Consumption

This book examines the most pressing questions addressed by consumption studies scholars today. The volume counteracts the tendency towards disciplinary myopia as it engages scholars from around the world drawing on sociology, anthropology, psychology, history, consumption studies, and marketing. The volume’s thirty-one chapters are organized around six themes, facilitating cross-disciplinary exploration. The volume covers consumer transactions and credit scoring as important drivers of consumer behaviors, race and ethnicity and consumer inequality, brands and branding, the embeddedness of marketing, consumer culture theory, the sharing economy, ethical consumption, environmental sustainability, and variations in urban scenes where consumption thrives.