Self-Consciousness, Information Load, Self-Presentation, and Memory in a Social Situation

Summary Personal and social interaction factors, which were expected to divert attention from external stimuli and events and thus impair memory for persons, were examined. High trait self-consciousness, high information load, and two elements of self-presentation (high state self-consciousness and information transmission) were expected to produce worse recall of persons’ names and characteristics. Forty low self-conscious and 40 high self-conscious females heard five females introduce themselves either by name or by name with other information. Ss presented themselves either not at all or more fully in one of four conditions. The more information Ss heard, the worse their recall of names was. Low self-conscious Ss remembered characteristics better than high self-conscious Ss. Self-presentation did not affect either kind of recall. Results were discussed in terms of narrowed attention to different elements of the social situation.

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